The automotive experience is the core of The BMW M Festival. Whether it is drifting in the BMW M4, high-speed runs in the BMW M5 Competition, a challenging off-road course in a BMW X3 or BMW X4 M40i or testing your reaction time in a drag race with the 523 hp BMW M850i, there is a full line-up of driving experiences for you to choose from.

Driving experiences are included in the General Admission Plus and VIP ticket packages. Learn more here.



With a variety of beverages, refreshments, cuisines and culinary options available, there will definitely be something for the whole family to enjoy.*
In addition to the brute sounds of BMW M vehicles resonating across the festival grounds, experience exclusive performances by some of today's hottest DJs. A special headline performance will also provide the perfect end to an adrenaline-packed day. 

Listen to the Official BMW M Festival soundtrack on your road trip to BMW M Town here

*The event will have a zero-tolerance policy for driving while under the influence. This policy will be strictly enforced.


Explore the BMW Marketplace where you can discover Motorrad and MINI vehicles, as well as our complete BMW M lineup. This includes our highlight vehicles - the BMW M8, BMW M8 GTE, BMW X3 M, BMW X4 M and BMW X7 M50i.

The BMW M Festival will also host a sneak preview of yet-to-be released BMW M vehicles. Don’t miss-out on your opportunity to peer into the future of the BMW M line-up.


We challenged BMW Retailers from across Canada to create the ultimate custom BMW using Original BMW Parts and Accessories; and did they ever deliver.

We asked you, our owners and enthusiasts, to tell us which BMW you think should take the #BestOfTheFest title and trophy…find out who won by visiting
the Design Competition area at The BMW M Festival.

All design vehicles will be making a special appearance so you can take a closer look and explore every striking accent in detail.



Discover fresh, new ways to express your passion for the BMW brand with BMW Lifestyle Collections. From the practical designs of active wear to the sporty styles of Motorsport, the BMW Lifestyle Collection expands your BMW experience. Visit the on-site boutique to get the latest and greatest gear.


It’s not just grown-ups who can look forward to a day of exhilaration and excitement. A fully equipped kids area will feature a variety of activities and entertainment to give younger visitors a taste of BMW M. You may even catch yourself joining in.

*Please note this area is not supervised; minors must be accompanied by an adult at all times.